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How to use social media successfully

Social media has become a huge market over the last decade or so, and promoting your business via this means is an extremely wise decision. With the use of social media you have the opportunity to extend your outreach and give your business more visibility.

The great thing with social media is it doesn’t take too long to get to grips with either. Whether it’s Twitter, Facebook or LinkedIn, learn the basics and you’ll soon be on your way, interacting with potentially thousands of customers.

Take a look at these five tips for successful social media:

1. Decide on a plan of action

If you’re going to benefit from successful social media, you’ll need a plan of action. This is effectively your strategy and should encompass your main objective and understanding who your customers are.

Of course, both of these points are vital for any business, but even more so for social media interactions. You don’t want to be targeting the wrong audience after all. Social media not only promotes your business but provides your customers with valuable information.

2. Consolidate and don’t spread out thinly

Don’t spread out your resources when it comes to social media because there’ll be too much to handle. The truth is there are many social medias out there, but realistically you should only target one or two. Twitter is the ideal platform for businesses.

All you need to do is spend 30 minutes a day with social media interaction and this will be enough to help promote your company.

3. Don’t over promote your business

We’ve spoken a lot about using social media to promote your business, but be careful not to go overboard. Promotion is best conducted discretely, such as writing a blog post and then advertising the link on Twitter.

Don’t send out tweet after tweet of promotions and offers. The best promotion is careful interaction and showing your company can build relationships and isn’t just about making a quick buck.

4. Organisation is a key to success

If you want a successful social media campaign then be organised and schedule in times to use the tools. Don’t log in once a week and write a single status, then only visit the site a week later. Although other tasks can take priority it remains important to have continual interaction with your audience.

Be organised and set times out for you to check what’s going on. If you can write up to five posts a day then you’re proving to your customers you can be interactive and offer useful information. Remember, a tweet could even be about how great the office atmosphere is today.

5. Don’t expect miracles – Be patient

Social media isn’t something you begin to explore and then have guaranteed success in just a couple of days. Like other forms of marketing it will take some and require a fair bit of patience. This is especially true if the budget is tight. Remember though, social media is free and gives you direct access to your target audience. Don’t take it for granted and use it effectively.

 

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How to use social media successfully
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Tom Crosswell

I have been managing online projects since 1999 and I'm a experienced marketeer, who is well versed in international brand management, online business strategy and developing long term relationships. Through my academic and professional background I am a specialist in generating online loyalty towards brands. My experience has taught me that ultimately business is about relationships and people. For more information see my Google+ page.

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