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3 Tips to Help You Use Online Reviews to Boost Your Business

The last time you bought a product or service, did you check its online reviews before you made the purchase?

92% of consumers read online reviews and 63% of customers are more likely to make a purchase if the business has online user reviews. Online reviews are now key to commercial success.

If you use our service then you’ll have a ratings and reviews system on your Quotatis profile page. You might also have reviews on your business website (if you have one) or sites like Trustpilot or Google.

Manage your online reviews correctly and you’re far more likely to attract new customers. Try out these 3 tips to help you manage your reviews and boost your business.

1. Encourage your customers to leave reviews

It’s essential to recognise that if you want reviews, you’re probably going to need to give your customers a bit of encouragement. Have a think – when was the last time you wrote a review for something totally unprompted?

Get into the routine of asking your customers to leave you a review when you’ve finished a job for them. The easiest way to do this is via email with a link to your reviews page, or the last time you speak to them in person or on the phone about the job. Don’t pressure or pester them – a gentle reminder is all you need.

Plus, if you use our service, we’ll send the customers you get through Quotatis reminders to write a review about your service 4 and 30 days after you receive their enquiry.

2. Don’t feel pressured to fake it

Reviews can take a while to build up. If you get impatient then it can be tempting to buy fake reviews. But don’t!

Fake reviews are usually pretty obvious – they’re often overbearing and written in a noticeably similar way. If you get caught out (and this is pretty likely) it could significantly damage your business’ reputation.

3. Turn negative reviews around

We generally see positive reviews as good for business and negative ones as bad for them. But this isn’t necessarily right. True, several bad reviews on your Quotatis profile page or website has serious potential to damage your business. But engaging with the writer of a bad review and working to try to put it right can shine a positive light on you and your business.

So, if you do receive a bad review, respond to show that you’re addressing the issue and take steps to put it right. You could manage to get the reviewer to change their review to a positive one. And even if you don’t, other potential customers will be able to see the effort that you’ve put into addressing the reviewer’s problem.

So, don’t underestimate the power of online reviews. They can be a great tool to use to build your reputation and get your business out there. Use these 3 tips to manage your reviews to show homeowners just how great your work is and grow your business.


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Evy Coe

Evy Coe works for Quotatis as a Content Marketing Executive. She writes about a range of different new and existing products to inform and advise customers. To learn more about Evy, visit her Google+ profile.

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