Have you got a company website yet? If the answer is no, you need to change that straight away.
Are you one of the 20% of small- to medium-sized businesses that deliberately stay offline?
Some businesses haven’t seen the value of getting online yet, but there are plenty of reasons to come into the digital age.
1. A company website can take you just a month to set up
If you think you haven’t got the time, think again. Once you’ve thought of a domain name (that’s the web address that people will type in to get to your website), you can check whether it is available to buy. There are websites like 123-reg where you can instantly check to see whether your domain name is available.
Once you’ve registered your domain name, you can start building your website. If you’ve got the funds you could hire a web developer, but there are plenty of free tools online. Just do a search and you’ll find a wealth of free website builders.
2. It won’t cost you the earth
You won’t break the bank registering your domain name. Expect to pay around £3.50 per year for a .co.uk name – not much when you consider you could get more work out of it. It will also cost less than £10 per month for a basic hosting service.
3. Change your advertising techniques instantly
If you realise that something isn’t working on your website, you can change it straight away. Whether it’s some text that doesn’t describe what you do properly or there’s a spelling error, you can do it all instantly.
Content management systems like WordPress are fantastic for helping you change the look of your site in minutes.
4. You can test everything easily
Monitor how much traffic you’re getting to your site, where your visitors are from and where you’re getting clicks. This way you can change your strategy towards imagery and promotions to get more leads through your company website.
5. A website makes your business open 24/7
OK, so you’d have to have someone monitoring your website all the time to be truly open 24/7, but customers will still be able to make an enquiry with you even if it’s 1 o’clock in the morning.
Place a simple form on your website so customers can ask you about your services and start arranging a quote.
6. Anyone in the country – or the world – can see your website
You’ve got instant reach with a company website. You’ll have access to consumers across the whole country – who knows, you might end up being able to offer your services nationwide!
7. You can increase confidence in your company
There are plenty of ways you can use your company website to increase consumer trust. Add testimonials to your website so customers can search for you and check out what previous customers think.
Members of Quotatis that get over a three-star average from customer reviews can add a trust icon to their website. All you have to do is copy and paste a single line of code to get an icon on your site showing customers how good your reviews are. Choose from a range of icons to suit different parts of your site.
Still not convinced about a company website?
If you’re still hesitant, why not join Quotatis and see how your Smart Profile can help your business? All Quotatis contractors get an online Smart Profile with their company details and ratings and reviews from genuine customers.
Customers trust businesses with an online presence, so it’s vital that you get yourself on the World Wide Web somehow. If you’d like to talk more about our Smart Profile and the other ways we can help you grow your business, fill out our form to get a call back from a member of the team.