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Why a Strong Social Media Presence is Essential for Your Business

80% of customers think that businesses should have a solid social media presence. So, if you don’t have any social media accounts, or don’t use them very much, it’s probably time for a rethink.

Not convinced? Here’s why a strong social media presence is essential for your business.

Puts your business out there

If you want to find new customers, people have to know who you are and what you do. Social media is a brilliant place to share these things.

Ensure your social profiles list the services or products you offer and feature your contact details in obvious places. This could be on your Facebook page or in the bios on your Twitter or Instagram profiles.

So, include clear details about your business on your social media pages and profiles. Then prospective customers will be far more likely to be aware of your business and what it does.

Helps you beat your competitors

Not only will a strong social media presence get your company out there, it can also help you beat your competitors.

Posting interesting and informative content on social media regularly will help to keep your business in people’s minds. So, when they need a job doing the chances are that your company will pop into their mind.

Using a consistently professional but friendly tone in your social media posts can help to build trust, another thing that will help you get ahead of your competitors. It’ll give the impression that you’re personable, but also that you’re an expert in your field who’ll get things done.

People are much more likely to pick a business they trust and have heard of over one they haven’t.

Gives you the chance to reach out to new customers

Unlike a website or print materials, social media doesn’t have to cost a thing. This means that it’s a brilliant tool to use, either with other types of marketing or on its own, to reach out to prospective customers.

You can connect with new customers by using a range of tags and hashtags and sharing your great customer reviews. All Quotatis members get access to our Smart Social tool, which you can use to share fantastic reviews automatically.

Helps you deliver excellent customer service

A solid social media presence can also help you draw attention to your excellent customer service. Social media is usually one of the first places people go to share an experience they’ve had. Whether they’re posting something positive or negative, take this chance to reply and show you care.

So, if someone’s sharing a positive review of your service on social media, reply thanking them and asking if you can share their feedback. Or if they’re unhappy, reply publicly to show you’re addressing the problem and see what you can do help.

If other people can see that you’re providing your customers with a great service, they’re far more likely to use you if they need work doing.

So, a strong social media presence really can hugely benefit your business. Whether you think your business needs Twitter, Facebook, Instagram or all 3, set up your profiles now to start reaching out to prospective and existing customers.


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Evy Coe

Evy Coe works for Quotatis as a Content Marketing Executive. She writes about a range of different new and existing products to inform and advise customers. To learn more about Evy, visit her Google+ profile.

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