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Set your business apart from the crowd

Set your business apart from the crowd

On most occasions, when someone is looking to hire a company or contractor, they’ll speak with a few different businesses first, to try and get the best deal possible. So how can you stand out from the crowd?

When a number of salesmen will turn up offering the same service and the same professionalism, how can you ensure being picked over your competitors?

For many customers, it all comes down to the price. And what’s difficult is that there’s always someone ready to go out of business before you. What we mean by that, is there will be a company ready to offer a much lower price to secure business.

So how can you get more work without substantially dropping the price?

What’s equally as important as price is knowing that you’ve chosen a great company to complete the work for you. Unfortunately there are cowboy builders and rogue traders up and down the country ready to take customer’s money and complete a botched job.

In this instance, prove your company’s worth by having solid references from your past customers.

The way to do this is by speaking to your past clients and asking the right questions. Create a solid portfolio and use their quotes to really showcase your business.

Some of the questions you may want to ask include:

  • Why did you choose our company ahead of our rivals?
  • What do you believe are the strengths of our service?
  • What did we do that others don’t?
  • What one word would you use to describe our company?

When you start to collect these reviews up, quite often you’ll begin to see common themes. It’s these themes you can sell to future customers as to why your business is better than the others available. This is what will set you apart from your competitors and stand you aside from the crowd.

 

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Tom Crosswell

I have been managing online projects since 1999 and I'm a experienced marketeer, who is well versed in international brand management, online business strategy and developing long term relationships. Through my academic and professional background I am a specialist in generating online loyalty towards brands. My experience has taught me that ultimately business is about relationships and people. For more information see my Google+ page.

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