If you’re keen to grow your business or increase profits then you’re probably always looking for ways to get more customers. Some of the best tools you can use to do this are online – and want to know the best bit? Loads of them are either low-cost or completely free.
Read on to find out how to use online tools to get more customers.
Create a quality website
Creating a quality website can be a brilliant way to get more customers. Once a potential client gets your business name, one of the first things they’re going to do is google it. If they find an informative, attractive website, they’re much more likely to think that you’re a credible, reliable professional. Plus, it’s a great way to make your contact details, customer reviews and photos of your work easily available.
A good website can also help you get customers that haven’t even heard of you. If they search online for the kind of work you do in your area, having your own website will make it more likely that they come across your company and give you a call.
Be active on social media
A strong social media presence will also make it much easier for you to get more customers. Posting regularly on channels like Facebook and Twitter will get your name out there and make it more likely that people will think to call you when they need a job doing.
Facebook and Twitter are also great places to share advice, images of your work and customer reviews to show everyone what a good job you do.
Use hashtags, keywords and tags
To maximise your social media accounts even more, make sure you use relevant hashtags, keywords and tags. Relevant keywords are common words and phrases that relate to your business and trade. If you put a ‘#’ in front of a keyword then it turns into a hashtag. Tags are when you link your social media post to someone else’s account by including their account name or Twitter handle.
Using relevant hashtags, keywords and tags can help you get more customers because they increase how many people see your social media posts. If you use a hashtag in a tweet or Facebook post then potential customers who search for the hashtag will be able to see it. And if you tag someone on social media, this will show up on their profile page. All of this will help to increase your reach and get your business name out there.
What to know more about how to use social media to get more customers? Take a look our article on 5 Ways to Use Social Media to Boost Your Business.