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Lead generation taking the home improvement industry by storm

There has been a change-up in the market in how companies are now seeking extra work. Of course, word of mouth is ever-reliant but can never be used to satisfy a company’s full workload. As such, lead generation has seen a rise in popularity and is now one of the most popular forms of marketing for businesses.

Many home improvement trades suffer from offering a seasonal product, meaning their targets are higher or lower at certain times of the year and budgets are allocated on this basis. Window suppliers for example, are more likely to see business in the colder months, rather than in the summer when customers are out enjoying the sun.

What lead generation offers is an alternative to fluctuating business. In fact, taking on lead generation as part or all of your marketing mix can see you with consistent volumes of work throughout the year, no matter your product or the season.

Effectively, it’s an option other than advertising in the Yellow Pages, which doesn’t guarantee any return of investment or even one genuine customer. On the other hand, with a consumer matching service you can be sure of receiving customers interested in your product for every penny spent. There’s less risk and more doing what you do best; promoting your company and your product.

Whilst advertising did once have a place in marketing, being spotted amongst hundreds of other ads all vying for custom has become much harder. Plus, if you do receive a phone call concerning an advert you’ve placed in the Yellow Pages or newspaper, there’s no guarantee the customer will even be in your region or want one of the products you offer.

That’s one reason lead generation has become such a popular option for companies around the UK. On signing-up it’s possible to define the regions you want to cover, the products you offer and how many extra customers you’d like on a weekly or monthly basis. Essentially it’s a way to have more work all through the year, topping up your workload when times are tough and even expanding during peak times.

Quotatis is a consumer matching service offering over 100 products and services for home improvement trades. These range from windows and doors, to renewable technologies, boilers and conservatories. Covering the entire UK, there are thousands of consumer requests received every month.

Head of Marketing at Quotatis, Thomas Crosswell, said: “There’s no doubt about it, more and more customers are switching to lead generation in an effort to bring their business to the next level and continue growing.

“Despite this, there are still a large number of companies yet to try out lead gen. This is usually down to an untrusting nature and fear of switching tactics to try something new. This fear is unwarranted though, as proven by hundreds of our contractors who continue to purchase our enquiries year after year.
“At Quotatis we pride ourselves on a quality service, not only to contractors, but for customers too. We only want the very best companies on our books so consumers have a great experience with us. As such we carry out background checks and ask for references before allowing a company on board. If you’re proud of your company and work quality though, this should simply be a formality.”

Tom also backs lead generation to completely wipe-out other forms of advertising in the near future. He says the Yellow Pages has become redundant with a major shift online. With Internet access available on mobile phones there is now a much larger database of potential customers.

Quotatis are the largest consumer matching service in Europe, operating in five countries and receiving thousands of verified enquiries every month in a range of home improvement products and services. This includes windows, doors, kitchens, boilers, conservatories and solar panels.


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Tom Crosswell

I have been managing online projects since 1999 and I'm a experienced marketeer, who is well versed in international brand management, online business strategy and developing long term relationships. Through my academic and professional background I am a specialist in generating online loyalty towards brands. My experience has taught me that ultimately business is about relationships and people. For more information see my Google+ page.

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