Quotatis Pro | Blog

Where do your leads come from?

Leads come from a number of sources, whether it is an affiliate, email or PPC campaign. What’s more important is the quality of the leads you receive. All leads distributed by Quotatis have either been visually or voice qualified to ensure high levels of quality.

  • Each consumer has completed an appropriate form providing their name, address and contact details. They’ll also have listed the work they require and a suitable time frame.
  • Depending on the quality of the source, our independent verification team will confirm the validity of the lead with voice or visual qualification.
  • Around 50% of all leads don’t meet our stringent standards, leaving you with only the best enquiries.

So how will a lead meet the required standard? Criteria for a qualified enquiry will include:

  • Being the homeowner
  • Providing correct contact details
  • anting home improvements within six months
  • Looking for quotations for the relevant work

Once all the above has been met, the lead becomes qualified and is then distributed to you. The same rules apply to every lead that comes into our system and the consumer will expect to hear from you within 48 hours.

How do Internet leads compare to advertising?

If you decide not to choose lead generation to increase your business sales, then your other option would be offline advertising such as newspapers.

But in fact, there is no comparison between Internet leads and advertisements in newspapers or the Yellow Pages. With leads, you only pay for each you receive. However, with offline advertising you pay a set fee no matter if it is or isn’t successful. This means you can spend thousands of pounds with no guarantee of any sort of return on investment.

It’s no secret that the amount of people buying a newspaper or using the Yellow Pages is lessening every year. The Internet is such a widely accessible and easy-to-use tool. A couple of clicks and you have exactly what you want, rather than filtering through pages of advertisements.

At Quotatis, if you buy 10 leads, you receive 10 leads. Whilst we can’t guarantee that every single one will guarantee a sale, it’s certainly a lot more worthwhile than plumping your money into offline methods.

But are your leads any good?

If you don’t have a good sales technique then no matter the consumer, you’re unlikely to get the sale. Every lead we provide has been qualified and the customer has made a conscious decision to receive quotes for what you offer. It’s now your job to convert this interest into a sale.

So how can I make the most from leads?

Speed is essential when it comes to getting the most from your leads. Once the request has been made we’ll pass it onto you the moment it has been verified. This means if you make quick contact, the customer may still be on their computer. Remember, they’re waiting for your call.

Take a look at our Infographic below to get a better idea of why speed is so important:

RapidResponseInfoG-598

 

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Tom Crosswell

I have been managing online projects since 1999 and I'm a experienced marketeer, who is well versed in international brand management, online business strategy and developing long term relationships. Through my academic and professional background I am a specialist in generating online loyalty towards brands. My experience has taught me that ultimately business is about relationships and people. For more information see my Google+ page.

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