Twitter can be a really handy business tool. It’s a great way to get your company name out there and attract new customers. But Twitter’s also a busy place. With around 500 million tweets written every day, it’s a challenge to get your tweets noticed. To improve your tweets and get your voice heard, try following these 4 tips.
1. Understand your audience
When they’re tweeting, lots of people write about what they want to talk about. Fair enough. But if you want your tweets to be part of a successful social media strategy, you need to stop thinking about yourself and start thinking about your audience wants to hear.
To do this, visit your followers’ and potential customers’ profiles and see what they’re talking about. What are they sharing? What do they want to know? Understanding your audience will help you write tweets that are valuable to them.
2. Base your tweets around your goals
To improve your tweets you also need to think about what you want to achieve when you write them. Are you trying to get people to visit your website? Or are you after replies or retweets? Once you know what you want, use action words to make it clear in your tweets what you want your followers to do. For example, provide a link to your website and ask them to click on it or ask your followers to reply with their opinion on something.
3. Prioritise quality
As they’re limited to 140 characters, it can be a challenge to get everything you want to say into a tweet. This is why it’s important to focus on producing quality tweets that hit the mark.
The best tweets are:
They also have a consistent, appropriate tone. Every time you write a tweet, check it against this list before you send it.
Another thing guaranteed to improve your tweets is proofreading. Things like spelling mistakes, grammar errors and unnecessary capital letters can really put your readers off and might result in them unfollowing you. Taking the time to proofread your tweets before you send them can make all the difference to their success.
Following these 4 tips should help you improve your tweets and put your social media strategy on the path to success.
Got any tweet-writing tips you want to share? Tweet us at @QuotatisPro.