In this technological age, it’s important for every type of business to build an online presence. But there’s no point having this presence if you don’t seem trustworthy online.
In a study by AXA, 54% of consumers think that tradesmen are trustworthy. This is great – over half of people trust their tradesmen. But that does mean that 46% don’t trust them.
Another worrying statistic is that the younger you are, the less likely you are to trust home improvement contractors, so the trend could be on the downward spiral.
So how can you show your potential customers that you’re trustworthy? We’ve put together 7 ways you can become more trustworthy online by improving your company website.
1. Use reviews and testimonials
These days, you need social proof to seem more trustworthy online. Social proof refers to the way that customers are more likely to make choices based on other people’s decisions, especially if they have had a good experience.
This is why adding reviews and testimonials to your website is a great way to increase your trustworthiness.
With Quotatis, you can add your ratings and reviews to your website with our trust icons. If you’ve got 3 reviews over 3 stars, you can access a range of icons in your QPro account and copy and paste a single line of code onto your website wherever you want it.
Customers can access all your Smart Reviews on your Smart Profile simply by clicking the icon to see how great your service is.
2. If you’ve been featured in a newspaper, tell your customers
Media logos go a long way to show customers that you’re trusted by bigger organisations. If you’ve been featured in your local newspaper, or perhaps even a national one, ask them for permission to put their logo on your site.
3. Add your partners’ logos
If you have any big clients or you work with other companies, put their logos on your site. Showing that you’re good enough to work with other businesses will increase how much consumers trust you.
You can also use Quotatis trust icons in this way to show that you’re a trusted pro.
4. Use images of you and your company
Don’t just pick a generic image of a contractor in your trade and put them on your site. Customers love to put a face to a name, so taking photos of you and your team and using them on your site will mean a lot more than just a stock image.
Take good quality photos of your work too, so customers can see what you get up to.
5. Start a blog
You’re probably thinking you don’t have time to start a blog on your site, but you don’t have to make much effort. Every now and again use some of your time spent in the office to create a blog post providing useful information for your customers.
Consumers are always looking for solutions to their problems, so if you’re a plumber and you know how to stop a water leak temporarily whilst they wait for your services, let them know how. Then give them your number at the end of the post so they can call you to fix the problem properly.
6. Reassure your customers
An important way to become more trustworthy online is to reassure your customers that any data you collect will be used properly. If you allow customers to sign up to a newsletter, write a short sentence telling them how you’ll use their email address.
The same goes for if you have an online form on your website for customers to make enquiries – tell them you’ll use their email address and phone number responsibly.
7. Address your audience
Always use the word “you” in your content, especially your blog. Customers will be reassured by you addressing them – it is as if you are speaking to them and involving them in what you’re writing about.
“Fill in our form to get a quote and we’ll get back to you as soon as possible” sounds much more trustworthy and friendly than “If a customer wants a quote, they can fill in the form and someone will contact them as soon as possible.” Always make it sound like you’re having a conversation with them.
Now that you know how to improve your website to become more trustworthy online, get started! If you’d like to join Quotatis to take advantage of the trust icons and Smart Reviews as well as gain more work, click here to request a call back from a Smart Account Adviser.