Social media is one of the most important marketing tools for your businesses. 1.65 billion people use Facebook regularly, and Twitter has 310 million active users. You can’t afford to not promote your business online.
One of the reasons lots of companies don’t use social media is because they don’t know where to start. Well don’t worry – we’ve put together the top 5 ways to use social media to help grow your business.
1. Share useful information
If you want to get a good following on social media, you need to share great content that’s relevant to your audience. Share your own blogs, infographics, tips and tricks. If you don’t have much content of your own, share content from others. Make sure you always credit them for their work, though.
2. Post visual content
We all love images to pad out text, as it makes things more interesting and easier to read. Make sure you post lots of images, but also share videos.
Video content is huge right now, and is overtaking images. But just 1% of posts contain videos, so you should get in there and post videos relevant to your audience.
3. Form partnerships
Reach out to companies that offer complementary services that will work well with yours. You can build up a bigger customer base this way.
To start growing these relationships, link to their content and retweet or share their posts.
4. Share your great reviews
Customers love to see positive feedback, so try to share any comments you get from your customers over social media.
At Quotatis, we give you the tools to share your positive feedback easily. Every customer you receive through Quotatis will be able to leave you a rating and review which will show on your Smart Profile.
Integrate Smart Social with your Smart Reviews, and you can automatically share your great reviews on Facebook and Twitter.
Don’t worry if you get some negative feedback posted on your social accounts. Reply to unhappy customers – be courteous and accommodating and you could turn negative reviews around.
5. Run promotions and competitions
Offer discounts and prizes to your followers that like or follow you or share your posts. If you’ve got a mailing list, could ask them to sign up to that.
Your customers will love it if you can offer your services at a discounted price or even offer something small for free.
Use social media to your advantage – it can really make a difference to your business. Find out how Quotatis can help you with your marketing by filling in our form here.