These days, customers do research online before making any buying decision, and that stretches to spending money on a pro.
We wrote an article last year which stated that one in five small-to-medium businesses deliberately don’t have a website. That translates to ‘dodgy’ to a lot of customers in today’s world.
So read through our tips on creating a website that shows you’re trustworthy – even if you’ve already got a website, check that you’re using these things.
1. Stay away from typical stock images
It can be tempting to find images of happy customers shaking hands with overly clean and smiling tradespeople and out them on your site. But visitors will find your website much more authentic if you use imagery that looks more casual or is actually of you, your team and your work.
If you’ve got the budget, you could hire a professional photographer to take some authentic photos that will show customers that you’re a company that takes pride in its work.
If your budget doesn’t stretch that far there are some great free image libraries that don’t have the typical cheesy photos on there. Hubspot have put together a great list of the best ones to use.
2. Create helpful content
Use your blog to write articles about your customers’ problems and address issues that you could solve with your service. For example, if you are a painter and decorator, you could write an article about tips to get the best finish from painting a room. You’re helping them, but a lot of customers will see how difficult it can be to decorate and decide to call you to help instead.
You could also use case studies to show how happy your customers are with the work you’ve done for them.
3. Use testimonials
Have you heard of social proof? It’s the idea that people trust their peers’ decisions, so they tend to make choices based on these decisions.
Use testimonials to create trust amongst your website visitors. Try and add a photo alongside a testimonial, as this helps show customers that it’s a real review.
Quotatis members can add their Smart Reviews directly to their website, just by copying and pasting one line of code. If you’ve got over a 3-star rating, you can add a trust icon that displays your reviews to your site.
4. Always put your customers at the centre of your content
When you write the content for your website, or get someone else to write it for you, make sure you address the reader. That means using ‘you’, like we’re doing here. It helps readers trust you more and be more receptive to your message.
These 4 tips will help show your customers that you’re a credible company. Customers will begin to trust you more and be happy to invite you to quote for their project.